Rage clicks and vanity metrics became the norm, fueling insecurity and unparalleled returns on ad spend. Zuckerberg mined our behavioral data like a hoodie-wearing Rockefeller drilling for oil. The problem, though, as we’ve had to learn the hard way, is that what started as a hopeful means of connection grew closer to a cage of division. What began in a big-bang of clunky dial-up, dotcoms, and desktops, eventually evolved to the iPhone, high-speed wifi, the cloud, Netflix, Spotify, Amazon, and the total transcendence of social media. Let’s get started.īefore we get to the million-dollar jpegs, we need to reflect on the state of the internet. My goal is to break down the broad concepts in layman’s terms so more people have a chance to grasp the magnitude of what’s actually happening here. Yet there’s not a lot of great introductory material out there if you’re just stepping into the fray. With news surging, oversimplification is in high demand. One of the biggest roadblocks facing the NFT world right now is a lack of understanding. And according to a booming legion of fervent believers, it’s more akin to a launchpad. I claim no expertise (few at this stage can) only a burning curiosity. Admittedly, I have only scratched the surface of what feels like a glacier. So I inhaled as much information as possible on the exploding digital frontier, and emerged wide-eyed, with a new perspective. There had to be more to the story (because of course there is). Recently dove down the rabbit hole, seeking answers for the obvious question: why are JPEGs selling for millions?
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